Reading is SWEET! campaign ends Monday
ATLANTA -- October is both National Book Month and National Cookie Month, so why not combine the two into a sweet book drive?
The second annual Reading is SWEET! National Book Drive, sponsored by Great American Cookies, runs through Monday, Oct. 31.
Throughout the month, the stores collected new and gently used books to be donated to local charities and public libraries. Everyone who donated a book received a free cookie.
"Last year's Reading is SWEET! program was a huge success, thanks to the efforts of our store owners, customers and community partners," said Jenn Johnston, chief marketing & operations officer for GFG Management, which manages Great American Cookies. "We're excited to continue the event for 2011 and can't wait to see how many books we can collect and how many cookies we can give away."